Ask someone what a litre of gasoline costs and there is a reasonable chance they will know. Milk? Probably close. A cup of coffee? Certainly close enough to complain...
Walk into an IKEA showroom and pay attention to what you see. You won’t find rows of sofas lined up beside rows of coffee tables. Instead, you’ll find complete...
Walk through almost any garden centre late on a warm Saturday afternoon and you can see a small economic experiment taking place. Two hydrangeas sit beside one another. Same...
Understanding How Modern Garden Centre Shoppers Really Make Decisions For years, garden centres have largely been organized around operational logic. Plants are grouped by category, supplier, pot size, or...
There is a peculiar moment every spring when gardening suddenly becomes urgent. For weeks, perhaps months, the customer has known spring is coming. They have seen gardening magazines. They...
There is a wonderfully strange experiment in consumer psychology involving jam. Not plants. Not cars. Not mortgages. Jam. Researchers Sheena Iyengar and Mark Lepper set up a tasting display...
Gardens have an audience. That changes things. A refrigerator disappears into a kitchen. A mattress disappears into a bedroom. A garden, especially a front garden, sits outside in public....
There is a peculiar thing about plant names. Some roll off the tongue. Others require a running start. A customer picks up a tag. They look at the cultivar...