There is a hydrangea on a street somewhere that has probably sold more hydrangeas than most advertisements ever will. Nobody planned it. There was...
A customer is standing in front of a clematis. Technically, they are looking at a plant in a pot. Perhaps two feet tall. A...
The horticultural industry loves information. We put it everywhere. On plant tags. On signs. In catalogues. On websites. Inside QR codes. On care sheets....
A customer picks up a plant. They turn it around. Look at the flowers. Lift it slightly. Put it into their cart. At this...
There is a sentence almost everyone who sells plants has heard. Usually it comes with a laugh. “I kill everything.” The customer says it...
Ask someone what a litre of gasoline costs and there is a reasonable chance they will know. Milk? Probably close. A cup of coffee?...
Walk through almost any garden centre late on a warm Saturday afternoon and you can see a small economic experiment taking place. Two hydrangeas...
There is a peculiar moment every spring when gardening suddenly becomes urgent. For weeks, perhaps months, the customer has known spring is coming. They...
There is a wonderfully strange experiment in consumer psychology involving jam. Not plants. Not cars. Not mortgages. Jam. Researchers Sheena Iyengar and Mark Lepper...
Gardens have an audience. That changes things. A refrigerator disappears into a kitchen. A mattress disappears into a bedroom. A garden, especially a front...