There is a subtle difference between an assortment and a collection. An assortment says: Here are the plants we sell. A collection says: These...
A customer walks into a garden centre. Before they read a plant tag, before they compare prices, before they ask whether something will survive...
Every garden centre manager knows the customer. They arrive carrying a plant tag. Sometimes a phone. Frequently an opinion. “This is Zone 5.” Pause....
September is a dangerous month for a garden-centre buyer. Not because anything particularly dramatic happens. Because everything that happened is still easy to remember....
There is a hydrangea on a street somewhere that has probably sold more hydrangeas than most advertisements ever will. Nobody planned it. There was...
A customer is standing in front of a clematis. Technically, they are looking at a plant in a pot. Perhaps two feet tall. A...
The horticultural industry loves information. We put it everywhere. On plant tags. On signs. In catalogues. On websites. Inside QR codes. On care sheets....
A customer picks up a plant. They turn it around. Look at the flowers. Lift it slightly. Put it into their cart. At this...
There is a sentence almost everyone who sells plants has heard. Usually it comes with a laugh. “I kill everything.” The customer says it...
Ask someone what a litre of gasoline costs and there is a reasonable chance they will know. Milk? Probably close. A cup of coffee?...