September is a dangerous month for a garden-centre buyer. Not because anything particularly dramatic happens. Because everything that happened is still easy to remember....
The horticultural industry loves information. We put it everywhere. On plant tags. On signs. In catalogues. On websites. Inside QR codes. On care sheets....
A customer picks up a plant. They turn it around. Look at the flowers. Lift it slightly. Put it into their cart. At this...
There is a sentence almost everyone who sells plants has heard. Usually it comes with a laugh. “I kill everything.” The customer says it...
Why Great Retail Is Designed, Not Discovered Walt Disney famously said: “Do what you do so well that people will want to see it...
Ask someone what a litre of gasoline costs and there is a reasonable chance they will know. Milk? Probably close. A cup of coffee?...
Walk into an IKEA showroom and pay attention to what you see. You won’t find rows of sofas lined up beside rows of coffee...
Walk through almost any garden centre late on a warm Saturday afternoon and you can see a small economic experiment taking place. Two hydrangeas...
There is a peculiar moment every spring when gardening suddenly becomes urgent. For weeks, perhaps months, the customer has known spring is coming. They...
There is a wonderfully strange experiment in consumer psychology involving jam. Not plants. Not cars. Not mortgages. Jam. Researchers Sheena Iyengar and Mark Lepper...