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Pan American Nursery Products Inc > Blog > Behavioural Science

Behavioural Science

by Doug Williamson
February 2, 2026
Behavioural Science, Consumer Behaviour, Consumer Economics, Marketing Science, Retail

Easy to Understand, Easier to Buy: The Hidden Power of Processing Fluency in Garden Retail

There is a peculiar thing about plant names. Some roll off the tongue. Others require a running start. A customer picks up a tag....
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