There is a wonderfully strange experiment in consumer psychology involving jam. Not plants. Not cars. Not mortgages. Jam. Researchers Sheena Iyengar and Mark Lepper...
Gardens have an audience. That changes things. A refrigerator disappears into a kitchen. A mattress disappears into a bedroom. A garden, especially a front...
There is a peculiar thing about plant names. Some roll off the tongue. Others require a running start. A customer picks up a tag....