Ask someone what a litre of gasoline costs and there is a reasonable chance they will know. Milk? Probably close. A cup of coffee?...
Walk into an IKEA showroom and pay attention to what you see. You won’t find rows of sofas lined up beside rows of coffee...
Walk through almost any garden centre late on a warm Saturday afternoon and you can see a small economic experiment taking place. Two hydrangeas...
Understanding How Modern Garden Centre Shoppers Really Make Decisions For years, garden centres have largely been organized around operational logic. Plants are grouped by...
There is a peculiar moment every spring when gardening suddenly becomes urgent. For weeks, perhaps months, the customer has known spring is coming. They...
There is a wonderfully strange experiment in consumer psychology involving jam. Not plants. Not cars. Not mortgages. Jam. Researchers Sheena Iyengar and Mark Lepper...
Gardens have an audience. That changes things. A refrigerator disappears into a kitchen. A mattress disappears into a bedroom. A garden, especially a front...
There is a peculiar thing about plant names. Some roll off the tongue. Others require a running start. A customer picks up a tag....