Insights
Latest Insights
August 30, 2026
Doug Williamson
The Zone Trap: Why Hardiness Should Guide the Assortment, Not Dictate It
August 21, 2026
Doug Williamson
The Last Season Is Evidence. It isn’t Destiny.
August 13, 2026
Doug Williamson
Everybody Else Is Planting One: How Social Proof Shapes the Garden
July 30, 2026
Doug Williamson
The Garden in Your Head: Why Imagination May Be Horticulture’s Most Powerful Sales Tool
July 17, 2026
Doug Williamson
The Information Paradox: Why More Plant Knowledge Does Not Always Make a Better Shopper
June 30, 2026
Doug Williamson
The Last Three Feet: Why Good Retailing Makes Buying Easy
June 11, 2026
Doug Williamson
The Fear of Failure: The Hidden Barrier to Garden Centre Sales
June 11, 2026
Doug Williamson
What Disney Can Teach Garden Centres About Customer Experience
May 29, 2026
Doug Williamson
What Is a Plant Worth? The Strange Psychology of Price
May 17, 2026
Doug Williamson
What IKEA Can Teach Garden Centres About Merchandising
May 15, 2026
Doug Williamson
Why Freshness Is a Price Signal in Garden Retail
May 11, 2026
Doug Williamson